Effortless
= Simplification

Essentialism
= Focus

Essentialism (10th Anniversary Edition) + Effortless by Greg McKeown. New York Times Bestsellers.

The revolutionary New York Times bestseller—with more than two million copies sold worldwide—now available in a milestone 10th anniversary edition.

New York Times Bestsellers

Download Chapter 1 of ESSENTIALISM and EFFORTLESS,
my two New York Times bestselling books.

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Greg Mckeown

Hi, I’m Greg Mckeown

Greg McKeown and his wife, Anna, are the proud parents of four children. McKeown is the author of two New York Times bestsellers, “Essentialism: The Disciplined Pursuit of Less and “Effortless: Make It Easier to Do What Matters Most”, which together have sold 3 million copies and been published in 40 languages. The Essentialism Planner comes out on December 31st.

Since it’s publication, Essentialism has become a part of the wider culture. Kanye West declared himself an Essentialist on The Joe Rogan Podcast. It’s Steve Harvey’s favorite book. Former First Lady of California, Maria Shriver, shares insights from the book at her coveted Sunday luncheons. Even presidential hopefuls have voiced their allegiance to its transformative power. In Brazil, Essentialism has been outselling Harry Potter. In Japan there are a series of graphic novels based on these ideas. 

At McKeown’s Essentialism Academy people from over 100 countries take online classes. 

Hundreds of thousands receive his 1-Minute Wednesday newsletter. 

His podcast has grown into a living conversation with people the world over.

McKeown has become one of the most sought-after public speakers in the world. He has spoken to hundreds of organizations while traveling to more than 45 countries. His clients include Apple, Amazon, Google, Microsoft, Nike, X and the Navy Seals.

He holds a Masters from Stanford University and is conducting doctoral research at the University of Cambridge about the #1 skill we need now.

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