Essentialism isn’t about doing more things,
it’s about doing more of the right things.

What if we stopped celebrating being busy as a measurement of importance? What if instead we celebrated how much time we had spent listening, pondering, meditating, and enjoying time with the most important people in our lives?

“Essentialism offers eloquent advice on how to apply your energies to bring your greatest rewards.”

Reid Hoffman / co-founder and chairman of LinkedIn

“Entrepreneurs, have u read @GregoryMcKeown Essentialism? Add it to your list and learn now!”

Daymond John / Shark Tank

“Greg McKeown’s excellent new book is a much-needed antidote to the stress, burn-out and compulsion to “do everything,” that infects us all.”

Arianna Huffington / Founder of The Huffington Post and founder and CEO of Thrive Global

“This book changed my life.”

Steve Harvey / Comedian/TV Host

“Read Greg McKeown’s words slowly, stop and think about how to apply them to your life – you will do less, do it better, and begin to feel the insanity start to slim away.”

Robert I. Sutton / Professor at Stanford University

“Essentialism is one of my 10 favorite books of all time.”

Michael Hyatt / This is Your Life

“In Essentialism, Greg McKeown makes a compelling case for achieving more by doing less. He reminds us that clarity of focus and the ability to say ‘no’ are both critical and undervalued in business today.”

Jeff Weiner / CEO, LinkedIn

“A timely, essential read for anyone who feels overcommitted, overloaded, or overworked—in other words, everyone…drop what you’re doing and read it.”

Adam Grant / Wharton Professor

“”Greg McKeown can’t tell you what’s essential to every life, but he can help you find the meaning in yours.””

Daniel H. Pink / author of To Sell is Human and Drive

Hi, I’m Greg Mckeown

I believe each of us has an essential mission in life. In fact, I’m on a mission to create a community of Essentialists who support each other in Protecting the Asset, investing in the most important organization in the world (family) and in accomplishing what really matters.

That’s why I wrote the book, Essentialism: The Disciplined Pursuit of Less. To my surprise and delight, it’s sold more than a million copies so far, has been on the New York Times bestseller list multiple times, has been published in 25+ languages, and has been voted one of the Top 20 Leadership Books to Read in a Lifetime by Amazon and Goodreads.

The ideas in the book have reached millions of people around the world. They’ve been taught at companies including Apple, Facebook, Google, Pixar and Twitter. They’ve been covered in print media including The New Yorker, The New York Times, Time, Fast Company, Fortune, Politico, Inc., and Harvard Business Review. They’ve been covered on NPR, NBC, FOX and many times on The Steve Harvey Show.

This is just the beginning. We want to invite you to join the community by subscribing to the podcast, signing up for the 1-Minute Wednesday newsletter and the online class at

Essentialism was voted by Goodread as the #1 Leadership and Success Book to Read in a Lifetime.

Essentialism can help you to choose carefully in order to do great work, feel more in control of what matters, get the right things done and also experience joy in the journey.

You can not only design an essential life, you can make it easy and enjoyable too.

What to learn more? Read my full bio.


Listen to full episodes below…

Have you ever found yourself stretched too thin? Felt busy but not productive? Or like your time is constantly being hijacked by other people’s agendas? Welcome to the What’s Essential podcast. Join Greg and his guests – thought leaders, entrepreneurs, celebrities, and people like you – for inspired weekly conversations focused on learning how to put what matters to you first and do less, but better. Subscribe now – because if you don’t prioritize your life, someone else will!

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