Author Archives: Jason White

The Time Ferriss Show: Walk & Talk with Greg McKeown — How to Find Your Purpose and Master Essentialism in 2024

Greg McKeown recently joined Tim Ferriss for an insightful walk-and-talk episode on The Tim Ferriss Show Podcast. Together, they explore the timeless principles of Essentialism and share practical strategies for discovering your true purpose in the ever-evolving landscape of 2024. [...]

Greg on the Tim Ferriss Show Podcast

How to Create Spaciousness, Move from Essentialism to Effortless, and Quiet the Mind | Brought to you by UCAN endurance products powered by SuperStarch®, FreshBooks cloud-based small business accounting software, and Headspace easy-to-use app with guided meditations. More on all three below.Greg McKeown (@GregoryMcKeown) is the author of [...]

Exclusive Webinar

Join Greg and his wife, Anna, in a zoom webinar April 1st. This will be a special live event where they will talk about their lives, Greg’s new book, and how they try to keep things Effortless. They will also [...]

21-Day Challenge

The 21-Day Essentialism Challenge, led by New York Times Best Selling Author Greg McKeown, has just launched on It is designed to help you Explore and identify what is truly essential in your life, eliminate the nonessential from your [...]

Maria Shriver’s Sunday Paper: What Are You Great At?

Maria Shriver’s blog recently featured “Essentialism: The Disciplined Pursuit of Less“. She said she was at a Sunday dinner, when her friend Chelsea asked her if she had read the book “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown. [...]

The Tim Ferriss Show: How to Master Essentialism

Listen to the latest episode of The Tim Ferriss Show where he invited Greg McKeown to discuss “How to Master Essentialism”. You can visit the episode page by going here: or listen to the full episode below. Listen to [...]


New York Times Article: “Why You Start Things You’ll Never Finish

Every Monday, S.L. editor Tim Herrera of the New York Times emails readers with tips and advice for living a better, more fulfilling life. He recently published an article titled “Why You Start Things You’ll Never Finish”. In this article [...]

The Goop Podcast: Why “Doing It All” Is a Con

When Gwyneth Paltrow, Elise Loehnen and the team at Goop asked Greg to sit down for The Goop Podcast it turned into something special and a bit unexpected: a magical conversation in which they didn’t just talk about Essentialism but [...]

Wall Street Journal: How to Disconnect From ‘Always On’ Work Culture

Greg was featured in a Wall Street Journal article titled “How to Disconnect From ‘Always On’ Work Culture”. Here’s a snippet of the article: “Always-on culture is weird. It’s not how humans thrive. It’s not how productive people break through [...]

New York Times: Rory McIlroy Is the Golfer Who Juggles. Or Is it Vice Versa?

At age 29, McIlroy is trying hard to make his life more than just an extension of the golf course. He seems to be succeeding. He mentioned Essentialism is what helped him learn to say “no”. Here’s the quote from [...]